A Growth that
compounds.

Fresh Prep Inc

Led acquisition strategy and supported retention and brand awareness marketing across digital channels to help drive sustained growth for a subscription-based D2C business.

• →Built and optimized full-funnel acquisition campaigns across Google Ads (Search, Display, Performance Max, YouTube, Demand Gen), LinkedIn & Meta to maximize acquisition and conversion rates.
• →Owned end to end growth planning and execution across paid ads channel & managed $600K/month ($7.2M annually) budget.
• →Developed go to market strategies for new product and new markets, including Fresh Prep's expansion into Ontario and Quebec, driving measurable increases in customer acquisition and brand awareness.
• →Partnered closely with Product, Brand, Creative teams to align marketing strategy with business priorities and collaborated with external agencies (Loknow, Empathy, EQ Works).
• →Full funnel paid media strategy on Google Search, Display, Performance Max, Demand Gen, Meta, LinkedIn ads.
• →Conversion optimization & CRO collaboration via landing-page A/B testing (Landing Page A vs B with Meta traffic); analyzed landing page performance in GA4 (engagement rate, bounce rate, sessions, clicks, etc.) to identify winners and optimize conversion efficiency.
• →Executed Meta driven landing-page A/B tests; analyzed performance in GA4 to identify winners and optimize CVR.
• →Mentored and supported junior specialists and agency partners, ensuring high-quality execution and continuous improvement in campaign performance.
• →GA4 + GTM; Unbounce tracking tags for landing-page measurement + Meta retargeting.
• →Measured incremental impact using Google Brand Lift and Search Lift studies; implemented platform specific discount codes and validated conversion source performance in GA4.
• →Proficient with AI workflow tooling (10+ AI chatbots used for copy variant testing), plus AI-assisted creative workflows for generating images and videos.
• →Demonstrated experience with AI-powered ad optimization: utilized Google Ads Smart Bidding, Meta AI assisted copy, and Meta suggested ad variants; improved creative iteration speed and performance outcomes.
• →Enabled internal teams with clear performance narratives from A/B tests, insights, and recommendations to support better decision making and stronger product storytelling.

Best Buy Canada

Delivered integrated digital campaigns across paid search, social, display, and video to support major national promotions and product launches.

• →Coordinated cross-functional stakeholders, including Creative, Production, Category Marketing, and external partners, to ensure consistent execution across channels.
• →Managed campaign performance reporting, budget pacing, and optimization against short-term and long-term business KPIs.
• →Supported high-impact retail moments (Black Friday, Boxing Day, Back-to-School, VIP Events) with data-driven media planning and execution.
• →Improved operational workflows in an agile environment, enabling faster delivery of campaigns and stronger alignment between marketing and business teams.
• →Contributed to storytelling and performance readouts that helped leadership teams understand results, opportunities, and next steps.